Commercial insurance
When Efficiency Becomes a Straightjacket: Why Tim Cook’s Lean Playbook May Be Stalling Apple’s Next Leap
Hook Apple’s profit margin fell 2 percentage points after a decade of record-low supply-chain costs, signaling that relentless efficiency may have turned into quiet complacency. The drop from a 30.7 % gross margin in FY2012 to 28.7 % in FY2023 is the first measurable crack in a model that